L.G.R is born from the original vision of its founder, Luca Gnecchi Ruscone in 2007. Blending together traditional Italian methods of craftsmanship, lens technology, and a history that dates back to colonial Africa. L.G.R has created a unique place for itself in the vast industry of eyewear. He has created a genuine product where virtues from the past are transmitted into contemporary spectacles. All L.G.R models are named after an African city such as: Siwa, Massawa, Tangeri, Asilah, and Sabha.

L.G.R frames are entirely handmade in Italy by expert artisans. The frames are created from cellulose acetate, steel and metal. Their cellulose acetate frames undergo a tumbling process with beech and birch wood, followed by hand polishing using no solvents or paints; the result is a silky and very smooth finish.